Unlike Gordon Brown, who seems to be taking over this ezine (see below), I have never been a fan of Coldplay. I find their music is not to my taste. However, I applaud their action in buying a £3,000 piano for a Gloucestershire primary school that lost its musical instruments during last year’s floods. Head teacher Bob Forster said: “It is fantastic. I was impressed they cared enough to want to help. Music is important to St David’s and gives huge pleasure to people inside and out of the school.” Well said. And well done Chris Martin and chums. Here’s a MediaMaster trophy. Now, could you turn up the backbeat a bit?

Gordon Brown returns for a second week to out MediaMug slot. This time, he gets the award himself. He has launched (or rather his PR advisors have launched) a YouTube site called “Ask the PM”. It’s not bad, just dull. The idea is that people will sit in front of their webcams around the UK, and set up a kind of virtual Question Time. Worst of all is the list of conditions you have to fulfil in order to ask a question. Open government? Well maybe not. A MediMug award is on its way to Number 10.

By Alan Stevens, Media Coach www.mediacoach.co.uk