Archive for Press Releases
May 16, 2008 at 8:53 am
· Filed under Press Releases
Presentation Tip of the Week
A Doctor Who fan has been banned from giving away knitting patterns of the show’s characters. Let me repeat that – she was giving away knitting patterns of the shows characters. The 26-year-old woman used a website to share designs for the woolly toys, reports The Sun. But the BBC told her to take them down as she had no right to use the Doctor Who brand. The woman, known only by her online ID – Mazzmatazz, said: “I’m an ordinary fan who happens to like knitting and sci-fi. The patterns weren’t for sale.” But a BBC spokesman said: “We were not heavy handed. People were using the patterns to make a profit.” Boo to the BBC, and MediaMaster award to Ms Mazzmatazz.
The Virgin Group has collected the MediaMaster Award on several occasions, but this week they win the MediaMug trophy instead? Why? By mistakenly inviting up to 76,000 customers to a day at a golf resort. The company sent an email inviting people to an event at The Grove Golf Resort Hotel, Herts, reports the Daily Telegraph. The offer was intended only for the 75 members of its first class Traveller club. But a spokesman admitted it went out to “quite a large number of people”. Whoops. Virgin apologised quickly, and offered a free draw to win a round of golf. Poor show, chaps – you can do better than this.
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May 9, 2008 at 11:14 am
· Filed under Press Releases
If you’re following me on Twitter, thanks. Since I mentioned it a few weeks ago, I’ve picked up a small band of people who know what I’m up to (or at least the bits that I tell them). I’m not sure how this stuff will develop, but as a speaker, it gives me one more thing to talk about, so thanks again.
Don’t you wish leadership skills in this country (and everywhere else, come to think of it) were better? I do, and that’s why I agreed to chair a conference about it in Edinburgh in a couple of weeks’ time. It features top speakers from the UK and Ireland, and is called the Re-Birth of Leadership. If you have any interest in leadership, or want to know more about the event, click on that link to find out how to attend.
Bringing together leadership and speaking (see what I did there), I interviewed the schools minister, Jim Knight MP, about the quality of speaking in schools. Find out what he had to say by clicking this link. Remember – you can hear it directly through your PC’s speakers – you don’t need an iPod.
By Alan Stevens, Media Coach www.mediacoach.co.uk
MediaMaster, MediaMug
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April 18, 2008 at 9:13 am
· Filed under Press Releases
Presentation Tip of the Week
The MediaMug award goes to a radio station that broadcasts nothing but the sound of birdsong. Starting at 6am every day and closing at midnight, the Birdsong station plays a 20 minute-long recording of birds singing in chorus on a continuous loop. Half a million listeners regularly tune in, which is far more than most “normal” radio stations achieve. The station is only temporary until someone buys the wavelength to use commercially. However, there are already two facebook groups trying to save it. Apparently they need to raise a million pounds. Sounds cheep to me.
You can’t make this stuff up. According to The Sun, an un-named Londoner, 19, wanted a taxi to take her to Bristol airport, and rang directory enquiries, using Cockney rhyming slang “Joe Baxi”. When the operator told her she couldn’t find anyone by that name, the teen replied: “It ain’t a person, it’s a cab, innit.” Alas, she was then put through to a furniture store. Then matters got worse. She spoke to a bemused saleswoman and eventually demanded: “Look love, how hard is it? All I want is your cheapest cab, innit. I need it for 10am. How much is it?” The sales person said “180 pounds” and the teenager paid by credit card. The next morning, a lorry delivered an office cabinet to a puzzled would-be traveller. That’s worth a MediaMug trophy any day of the week.
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April 11, 2008 at 9:37 am
· Filed under Press Releases
Presentation Tip of the Week
Whenever I read a story about someone insuring a part of their body (don’t get ahead of me here), for a huge sum of money, I assume it is done for publicity purposes. Nothing wrong with that. The latest to hit the news is Ilja Gort, the Dutch owner of Chateau de la Garde in Bordeaux, who has taken out policy to cover the loss of his nose and sense of smell. He felt the need to announce his decision to the press, but nevertheless, attains the status of Master of Media, as well as Master of Wine. You can tell what is coming next, can’t you? “This certainly is an insurance policy not to be sniffed at,” said Jonathan Thomas, lead underwriter at Watkins Syndicate who co-insured the policy with Allianz Nederland. Rimshot.
A bull terrier called Bronx played Bill Sikes’s dog in “Oliver” in the Southend Operatic and Dramatic Society’s production at Cliffs Pavilion in Westcliff, Essex. Alas, Bronx has been sacked, for continually stealing the limelight. His owner Edward James told The Sun newspaper it was because of Bronx’s bizarre stage antics: “He flaps his leg and stamps. He got on stage when Bill was having a romantic moment with Nancy and did his dance, with his leg going up and down. Everyone started laughing and ignored the actors.” I’m sure at some point, there will be a place for Bronx in a BBC reality show called “Dog Stars”, presented by Graham Norton. Until then, he can be consoled by the award of the MediaMug trophy to his previous employers.
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April 4, 2008 at 2:30 pm
· Filed under Press Releases
Presentation Tip of the Week
OK, this is not an April Fool story ( I hope). Japanese scientists have invented a pair of glasses that will help you remember where you put your car keys. The Smart Goggle records everything the wearer sees – and can recognise objects, reports the Daily Telegraph. Inventor Yasuo Kuniyoshi and his team at Tokyo University School of Information Science and Technology have created the world’s most advanced object recognition software. If a user initially tells the glasses the name of everything he or she looks at, the glasses will remember them, and can even replay the video of where they were. Now that’s worth a Mediamaster award. I can see one flaw though. What if you can’t remember where you put your glasses? Zoran Kiseloski, a bee-keeper from Macedonia, is the winner of the MediaMug crown. Frustrated by the attacks on his hive by a bear, he used bright lights and loud music to scare it away. However, the generator failed, and the bear returned. Finally, the frustrated apiarist decided to take the bear to court. The court found the bear guilty and, since it had no owner and belonged to a protected species, ordered the state to pay the £1,700 damage it caused. Unfortunately the bear did not attend. Mr Kiseloski said to reporters outside the court “I’m glad it’s over. The bear should have left me alone when I first shouted at him.” Hmmm. I wonder if there will be a follow-up to this story?
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March 25, 2008 at 3:39 pm
· Filed under Press Releases
Presentation Tip of the Week
For the first time (as far as I can recall, which is not far), the MediaMaster award goes to the entire cast, writers and producers of a TV show. Grange Hill, the story of loveable, and not so loveable schoolkids and their harrassed teachers, topped a poll of children’s TV shows this week, beating the Muppet Show into second place. No surprise to me that Gripper, Roland and Tucker Jenkins proved more popular than Kermit and Miss Piggy. And how poignant that one of Grange Hill’s first script editors, Oscar-winning director Anthony Minghella, died this week. By the way, the BBC recently took a decision to cancel the show. Smart move, eh? It was an easy call for the MediaMug of the week. Heather Mills McCartney was all over the news with her take on that divorce. She blamed the media, the judge, her ex-husband Sir Paul, and poured a jug of water over his lawyers head. Having read the full judgement, I can understand why she wanted to suppress its publication. Here’s an extract, where the judge says what he thinks of her case – “Having watched and listened to her give evidence, having studied the documents, and having given in her favour every allowance for the enormous strain she must have been under (and in conducting her own case) I am driven to the conclusion that much of her evidence, both written and oral, was not just inconsistent and inaccurate but also less than candid.” That’s not exactly an endorsement. Still, the 25 million pounds may soften the blow.
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February 29, 2008 at 1:30 pm
· Filed under 1, Press Releases, Public Relations
Presentation Tip of the Week
It’s a tragic story, and still unfolding – the former children’s home in Jersey, where a child’s remains have been found. Journalists and film crews from all over the world are there, and almost all interviews are being conducted by the softly-spoken Deputy Chief Police Officer, Lenny Harper. Under what must be the most awful circumstances, he has done exactly what a media spokesman should do – made himself available, answered questions in a calm and informative way, and refused to speculate. His handling of the situation is a model for anyone faced with delivering such terrible news. He fully deserves the MediaMaster award this week. Ryde Council, in Sydney, Australia, organised a screening of the Oscar-winning film, “The Queen”, starring Helen Mirren, for local deaf people. Unfortunately, the subtitling wasn’t up to par. “Buckingham Palace” appeared on screen as “Burking in Paris” while the question “did you vote?” flashed up as “dead in a boat”. Tony Blair’s character, instead of being “educated at Fettes” was described as “educated the fattest”. Council spokesman Derek McCarthy conceded the captions were bizarre. “The copy shown did have some spelling mistakes and interpretations of the script which affected the experience for the deaf community present,” he told the Sydney Morning Herald. He gets the MediaMug trophy this week, or Medium Moggy trousers, as they say in Ryde.
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February 22, 2008 at 10:43 am
· Filed under Presentation, Press Releases, Public Speaking
| Presentation Tip of the Week |
I don’t know if you watched the Brit awards, but I kept an eye on them, in the hope that the hosts, the Osbournes, might have a “Brit moment”. Alas, all went fairly smoothly. I found a winner for the MediaMaster trophy though. I wish I’d been there in person to see Amy Winehouse. Despite still looking a tad fragile, she really belted out her songs, and brought the crowd to their feet. That’s what we like to see. She gets my award too this week, though she probably has no more room in the trophy cabinet. For the first time in the five years since I’ve been giving out accolades, the MediaMug trophy of the week goes to Turkmenistan. In fact, it goes to the national TV station. Culture Minister Gulmurat Muradov ordered investigation after a cockroach was seen scuttling across a news reader’s desk during a live broadcast. The station was bombarded with calls from disgusted viewers saying it had put them off their dinners after they saw the insect during the main evening news programme. Thirty people, people including editors, directors and technical operators have been sacked. However, one local journalist said “It’s the most interesting thing that’s been on TV here in years”
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February 1, 2008 at 10:54 am
· Filed under Press Releases
Presentation Tip of the Week
Alas, another posthumous MediaMaster award this week. Jeremy Beadle MBE died at only 59, leaving a legacy of brilliant practical jokes (and some rather poor ones too, to be honest). I met him only once, at Capital Radio many years ago. He was presenting a show about weird facts (I can’t recall the name of the show, but it had “Beadle” in it). I was a guest, talking about the best and worst customer service in the UK, as I recall. During a news break, he left the studio. As we were cued back in, he was nowhere to be seen. I said into the mike “Er – Hello and welcome back to the Jeremy Beadle show”, or some such nonsense. He emerged, smiling, from under the desk. I didn’t think it was funny at the time, but in retrospect, I’m honoured to have been the butt of one of his jokes. He’ll be much missed. The MediaMug trophy goes to a young man from Southampton, Russell Sprout. Well, that’s his name from now on. “Sprout was always my nickname and my friends dared me to change my surname to Sprout,” he told the Daily Echo. It’s not the first time he’s changed his name. In 2003, he changed his surname from De’Ath to Bridges – a random choice from the phone book. However, he decided that Russell Bridges didn’t have the desired cachet, so now he has become one letter away from a vegetable. Jeremy Beadle wouldn’t have found that funny.
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July 24, 2007 at 1:45 pm
· Filed under PR, Presentation, Press Releases, Public Speaking
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Presentation Tip of the Week |
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PERFECT PITCHING (part 2) Here’s the second batch of tips to help your business presentations –
- Ask Qualifier Questions: To ensure that you’re targeting the right person with the right message, ask a couple of questions about their decision-making powers
- Tailor Your Pitch to Your Audience: To investors, the pitch focuses on your team and how you plan to make money. To customers, your focus should be on the problem you can solve for them. Potential partners want to know what you’re building, why it’s important, and why you’re going to be a success.
- Show Your Passion: A good pitch makes your heart race. Show the fire in the belly and your passion to succeed.
- Conclude With a Call to Action: Always end your pitch with a call to action, but recognize that different audiences prompt different requests.
- Tell a Consistent Story: Make sure that your managers and other key individuals, such as investors and board members, can also give your company’s elevator pitch fluently. Nothing sounds worse than fumbling, inaccurate or contradictory company descriptions.
Now – go and win that contract!
HOW TO RUIN A PRESS RELEASE (part 2) Here are five more ways to get it wrong –
- Use jargon and unexplained abbreviations. Your audience probably won’t have the same level of understanding as your clients.
- Don’t bother with quotes. In order to give real interest to a story, quotes are vital.
- Avoid any controversy. Don’t be boring – would you read a boring article?
- Let someone else write and check the release. Who is the expert?
- Give only email contact details. Better make sure you take your computer to bed if you do this.
So – you won’t do any of those ever again, will you?
By Alan Stevens, Media Coach www.mediacoach.co.uk
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