The Authors
Paula Gardner, Do Your Own PR: www.doyourownpr.com
Paula started her career in the glamorous world of the music business PR in the early 1990s and by the middle of the decade had her own agency. Her clients ranged from top London restaurant ‘L’Escargot’ to national travel companies.
In 2002 she set up ‘Do Your Own PR’ to train and aid businesses who cannot afford outside PR help. Clients range from start-ups to established companies who need to invest time and focus on their own PR if they are to expand their business and increase growth. Paula recently launched another PR agency, ‘Divine Publicity’, specialising in press promotion for the women’s, parenting and food & drinks sector.
Bethanie Lunn, Huge Promotions: www.hugepromotions.co.uk
Bethanie Lunn founded Huge Promotions Ltd aka ‘Huge PR’ at the age of 23 and now runs an office in the heart of London, Covent Garden. Bethanie also teaches part time in Fashion Forecasting, Public Relations and Marketing, Fashion in Society and Business Studies. She tours Colleges across the UK including London College of Fashion to tell ‘her story’ of how she set up her own business, inspiring other young people to make their dreams a Relaity.
Huge PR is a creative PR Agency with the contacts, the know-how and the passion to make things happen…Their media expertise and contacts have increased over a number of years, specialising in the fields of fashion, interiors, hair and beauty and lifestyle.
Huge typically represents fashion lines, accessories, restaurants, boutiques (retail and etail), hotels, spas, salons, travel, interior, cosmetics and skin care. Whether you are looking to appeal to a major consumer magazine title or national newspaper, or perhaps a local or regional publication – Huge will create the right buzz to shout about the right messages.
Huge PR also cater for media liaison, celebrity endorsement, creative copy writing, events, campaigning and more.
Susanna Simpson, Limelight PR: www.limelightpr.co.uk
Limelight is a young, vibrant company that takes a frank, honest and challenging approach to PR.
Limelight achieves this by providing measurable, strategic media advice and the generation of press coverage through news, features, profiles and comment pieces in trade, business, consumer, on-line and national press, radio and television.
As a PR consultancy Limelight doesn’t just deliver coverage and sees the following services as key to providing you the best possible service and helping enhance your business internally as well as externally.
Alan Stevens, Media Coach www.mediacoach.co.uk
Alan is Director of MediaCoach and Media Director of WaringWell, and has been both a TV presenter and expert interviewee. In the latter capacity, he has notched up over 1,000 radio and TV interviews, so is uniquely placed to give advice. In a 21-year career with Consumers’ Association, he appeared regularly on BBC TV News, Sky News, Radio 4 and Radio 5 Live as well as in every ITV region, dozens of local radio stations, and has been quoted in every national newspaper.
Dawn Winder, I-Define Living www.i-define.co.uk
Founder Dawn Winder is a London based coach, professional speaker, communication and confidence expert. Dawn is uniquely gifted at helping clients and audiences leverage their experiences and expertise, define their unique message and strengthen their ability to inspire and influence. She uses branding strategies and coaching techniques with her clients enabling them to communicate with confidence, enabling them to breeze through client interviews, capitalise on networking events, win new business pitches and generate continual success.